Ferrari's popularity
we all admire people who are good at things we enjoy most in the world. Millions of motorsports and racing fans around the world admire and love Ferrari because of its passion for speed, racing and design.
Ferrari’s 60 years of popularity and successful motorsports history, mainly through its racing in Formula One, is major contributor to the legend. The Ferrari brand ( name) is not only legendary, but has gained success with the Italian pride itself. In other words the story-telling aspect is strong, and Ferrari has done an incredible job using its success and popularity in motorsports to build an emotional and personal connection with its audience, which has lasted all these years and to the years to come. which is why Ferrari is so dominating and incredibly successful with its fans because of their loyalty